Cisco Writers Club Rendezvous With Writing

The What-If Tagline
 

by Priscilla Bettis https://x.com/PriscillaBettis

A tagline for a book is a catchy, one-sentence phrase that hooks potential readers. In marketing materials, you’ll often see either a short blurb by someone who carries weight (a Hollywood celebrity or a physician, for example, depending on the subject of the book) or a tagline. Assuming you don’t know any Hollywood celebrities, let’s work on a tagline.